A current report by Nielsen Rating in collaboration with BoomAgers, reveals that in 2017, 50% of the United States population will be 50+. Born prior to 1965, the baby boomer and senior customers invest close to 50% of all Consumer Packaged Goods (CPG) dollars yet marketer’s gear less than 5% of advertising towards the wealthiest demographic in U.S. history. Online marketers and ad agencies for way too long, have been targeting the 18-49 millennia’s intentionally neglecting the wealthy brand loyal customers. America has now reached a 75-year high with over 40% of all millennia’s are now living at home with their parents. They are not buying automobiles, homes, condos, travel, dining or other economy based activities that helps maintain a healthy economy.
One of the biggest misunderstandings about advertising and marketing to Baby Boomers and seniors is that social media and online marketing and advertising only attract a very narrow, specific niche and much younger demographic. While it is true that teenagers and millennial’s are often the first to adopt brand-new technical innovation and online platforms, the Baby Boomers and senior markets are never too far behind.
We’re more than 110 million strong, combined Baby Boomers and seniors represent the single biggest customer group in America, investing more than $7 billion online every year. These clients presently comprise one-third of all online and social networks users, with more than 8 million people spending more than 20 hours a week online and growing.